August 2008

Memberships are an increasingly popular way for marketers to receive a continuing stream of income from just one sale. Memberships are also called “continuity programs” since they have a continuing stream of income. Typically, members pay a monthly fee for information and/or support. The deliverable can be as simple […]

When we consider the many ways to market our businesses, we usually think about these types of online strategies: posting a blog entry sending an ezine or newsletter article marketing using Google AdWords search engine optimization (SEO) creating more incoming links to our web site There’s a key strategy […]

The quality and value of your content will determine how your subscribers feel about you and your business. When we talk about starting a blog or an ezine, our clients will often express anxiety about generating quality content on a regular basis. When I started my first ezine – […]