August 2011

A recent post discussed the idea of being consistent – and persistent – with your marketing activities. Today, I want to talk about updating your blog regularly. As you can see if you look through the archive at my site, posting on my blog regularly is often a challenge […]

A client calls me, anxious about a subscriber who’s not getting her emails. “What’s wrong?” my client wants to know. “Is my email service not working? How do we fix it?” And she wants me to tell her why the email isn’t being received by her client and how […]

OK, I know what you’re thinking. How can knowing too much about marketing be bad? Well, in my case, it’s because I know so many strategies and techniques that I have trouble focusing on any one of them long enough to be successful with it. I have a tendency […]