5 Benefits of Writing a Blog Post Every Week

in Getting Visible

English: Gentaur schedule

In order to continue building my business, I am going to (re-)start doing what I recommend and help my clients do: market my business so more people know who I am and how I can help them. After all, I could be the best in the world at web design, online marketing, and virtual assistance, but if no one knows, it’ll be pretty hard to attract new clients.

My first goal is to write a post every week. Why? There are a number of good reasons to write a post every week:

  1. It’s a great idea to add new content to your site regularly. Visitors will find lots of valuable information as your posts accumulate and they will see something new to read the next time they return to your site. It also keeps your site looking current which is more likely to attract business.
  2. Search engines rank sites higher when there’s new relevant content added to them consistently. This will help more people find your site. Make sure you use keywords in the post title, category, tags, and body of the article.
  3. By emailing your posts to your list, you stay in regular contact. This ongoing communication helps you build a relationship with your subscribers. You also have the opportunity to promote your own and partners’ products and services. Just make sure the majority of the emails you send contain useful content. Frequent emailing helps your subscribers think of you first when they need the expertise you offer.
  4. In order for people to buy your products or services, they need to know you exist and how you can help them. Creating content routinely and putting it where prospective customers can see it will accomplish both. Right now, we’re talking about putting content on your blog. In the future, we’ll talk about other ways you can make yourself more visible online.
  5. Providing useful information to your target market positions you as an expert. The more people see your name on more content in more places, the more you will be seen by them as an expert in your niche. And it’s even better if it’s seen as valuable content. 🙂

Here’s a bonus benefit: Writing a blog post every week helps you create a regular habit. I’ve been discovering the deeper value of developing regular habits. In this case, writing consistently is a habit I know will benefit my business, and I’m starting with a weekly blog post.

Do you write regularly for your business? Do your subscribers hear from you consistently at least twice per month? If not, how can you create new habits for yourself to gain for your business the benefits we’ve discussed? If you find yourself with good intentions around this, but frequently fall short, what gets in the way? Leave a comment or email me and let me know.

Now, there are additional benefits to writing blog posts each week. Stay tuned because in future articles I’ll talk more about how to leverage this content to more rapidly build your business.

Andrea Samadi June 25, 2014 at 5:57 pm

Thank you so much for this post to remind me to schedule a blog post each week! I just posted today, for the first time since the end of May. I need to be sure to post weekly. Thank you for this!!

Peggy June 25, 2014 at 6:51 pm

Yes, it’s a good reminder for me to consistently follow my own advice!

Daphne Wells June 25, 2014 at 6:05 pm

Great article, I’ve not started blogging yet, however, this is a great encourager to do so. Thanks 🙂
Daphne Wells
Lead Generation Specialist
Growth Business Consulting

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Peggy June 25, 2014 at 6:51 pm

Let me know when you do start blogging. I’d love to check it out!

Leanne Chesser June 25, 2014 at 6:48 pm

I generally write a blog post every week and send an email to my list. Sometimes, I don’t though. I used to be concerned that I wasn’t being consistent, but I don’t worry about it anymore :). I do regularly add new content and I do regularly communicate with my list . . . there just might be the odd hiccup in there sometimes :).

Peggy June 25, 2014 at 6:53 pm

Doing it sometimes is better than not doing it at all, right? 🙂 I applaud you for doing it regularly even if not on a rigid schedule.

Desiree June 25, 2014 at 7:38 pm

Great reminders! I would love to share with my audience if you don’t mind.


Desiree Wolfe
Resident Marketing Badass
Marketing Strategist & Creator of Mama Owned Business School
Phone: 702.538.0160

Email: desiree@desireemarketing.com
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Peggy June 25, 2014 at 8:00 pm

Feel free to share! Just add my name and a link back to my site, if you would please.

Trudy Scott, Food Mood Expert and Nutritionist June 25, 2014 at 8:41 pm

I love to blog and have been consistent with about 4 a month for the last few years.

I’ve just finished up hosting my first summit – The Anxiety Summit – and I was blogging 2x day! it was a lot of work but a wonderful opportunity to stay engaged with my summit listeners. And to communicate with them via comments

This blog post has over 50 comments so I know it was invaluable to my tribe

Trudy, host of The Anxiety Summit

Peggy June 25, 2014 at 8:45 pm

Wow, Trudy, way to go with the consistency! And congratulations on your summit! That’s a lot of work. I know because managing telesummits is a service I offer. I’ll take a look at your blog post.

Peggy McAloon June 25, 2014 at 10:46 pm

I post roughly twice a week but add inspirational quotes from time to time also.

Peggy June 26, 2014 at 3:46 pm

Good for you, Peggy!

Henry Matlock June 25, 2014 at 11:26 pm

Wise words. Thank you for this friendly reminder to be consistent in blogging. Oftentimes, seeing the reasons why we should do a thing can be just the motivation we need.

Henry Matlock
Author Coach

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Peggy June 26, 2014 at 3:47 pm

I’m glad they helped!