Marketing

A term you may have heard is “marketing automation”. You may not know exactly what that means, though. Marketing automation is focused on providing your leads and prospects customized information based on their behavior and interactions with your website and company. And it means doing it automatically. Most of […]

Of all the business building strategies I’ve seen my clients use, there’s one that’s nearly universally used by the most successful, and not so much by the less successful. I’d even go so far as to say that it’s played a significant role in the successful businesses getting so […]

This time I have just one small but important tip for getting your newsletters read. How readable is your ezine or newsletter on mobile devices? Many people read their email on a smartphone these days so you want to make sure your email messages are easily read there. In […]

  I ran across a blog post today by John Tabita  with a hunting vs. farming metaphor for attracting clients: http://www.sitepoint.com/hunting-or-farming-which-type-of-prospecting-is-best/. I sometimes find myself focusing my days on hunting activities more than farming activities since the results are quicker and so those activities can feel more urgent. Maybe you’re […]

If you’ve been around online marketing for any time at all, you’ve heard about joint ventures and how valuable they can be for building your business. What you may not know are the variety of ways you can structure joint ventures. (In this article, I will refer to a […]

Hopefully, you’ve developed the habit of regularly publishing blog posts to your own site. Have you considered branching out and becoming a guest blogger on others’ sites? Posting articles on other blogs will expose you to a broader audience and boost your reputation as an expert in your field. […]

A client calls me, anxious about a subscriber who’s not getting her emails. “What’s wrong?” my client wants to know. “Is my email service not working? How do we fix it?” And she wants me to tell her why the email isn’t being received by her client and how […]

OK, I know what you’re thinking. How can knowing too much about marketing be bad? Well, in my case, it’s because I know so many strategies and techniques that I have trouble focusing on any one of them long enough to be successful with it. I have a tendency […]

Last time, I shared a shift I’ve made in how I plan to serve my clients. I’m going to offer packages to actually do a lot of my clients’ online marketing for them. I’ve shared details of my proposed new offerings with several of my clients and the reaction […]

I’ve been thinking a lot in the last few months about the products and services you need most to grow your business online. For the last decade, I’ve provided web design to my clients, with some consulting and a few information products. For some time, I’d been thinking the […]