Product Development

We’ve talked about ongoing monthly and fixed term membership structures. Another type of membership can focus primarily on a community of its members. While this can be a secondary benefit of some memberships – and when it is, it tends to not be successful long-term – it can be […]

As you consider starting a membership, you’ll need to decide which membership model you will choose. This is based on both the type and amount of content you will provide, as well as your preference and willingness to continuously generate new content. Here are some of the possibilities: Ongoing, […]

Many service and information providers believe they can make more money – and more consistently – by having a membership. And if they do it properly and have the right personality to keep up with it, they’re right. What makes a membership so great? It provides a recurring income […]

For the last couple of weeks, I’ve been talking about teleclasses. Coincidentally, I’m offering a teleclasses program on how to offer teleclasses. 🙂  More on that later… First, let’s look at who can benefit from offering a teleclass. Who Should Offer Teleclasses? Teachers and Trainers: Reach a much wider […]

In my last post, I gave you 9 great reasons to add teleclasses to your product portfolio. Have you done it yet? C’mon, it’s been a whole week! 🙂 Well, if you’re planning on it, good for you. I think you’ve made a decision that’ll be good for your […]

I’ve been MIA from my blog for several months, but I’m back now. I’ve been busy working with clients and on a project of my own. More about that in a bit… During the last few months when the economy has been troubled and we’ve all been concerned about […]

In the Internet Marketing world, just about everyone is creating a membership these days. Several of my professional clients are also setting up memberships to offer their information and/or products. Maybe you want to get in on this, too? Setting up a membership can be a terrific way to […]