Hunting or Farming?

in Marketing, Planning

Plan

 

I ran across a blog post today by John Tabita  with a hunting vs. farming metaphor for attracting clients: http://www.sitepoint.com/hunting-or-farming-which-type-of-prospecting-is-best/.

I sometimes find myself focusing my days on hunting activities more than farming activities since the results are quicker and so those activities can feel more urgent. Maybe you’re like me in needing to remember that important tasks need time and focus just as much as urgent ones. This article was a good reminder.

Where do you spend more of your time, and how does that work for you?