Maybe I’ve Been Thinking About This All Wrong!

in Marketing

I’ve been thinking a lot in the last few months about the products and services you need most to grow your business online. For the last decade, I’ve provided web design to my clients, with some consulting and a few information products.

For some time, I’d been thinking the most efficient and cost-effective way to help you market your business online would be to give you more information so you’d know how to attract traffic to your site, and convert site visitors to subscribers and clients. So I’d been planning – and even started creating – programs to do just that: show you what you need to do to be successful online.

Recently, however, my perspective has been shifting. I’ve realized that you really aren’t as interested in knowing how to do it yourself as you are in having it done for you. You just don’t have the time – or often the interest – to learn what you should be doing, develop a system that includes all the one-time and ongoing activities, and then actually implement consistently.

This is especially challenging when the online marketing world evolves all the time, requiring you to keep up with the changes, learn new techniques, modify your system, and still keep marketing online every day. I mean, who knew three years ago that today you’d be crazy not to use Twitter to market your business?

So I’ve decided that I’m going to change my focus from showing you how to market your business online to actually doing it for you. Clients have asked me for this in the past, but the cost was prohibitive for the small companies I serve. Now, though, with WordPress, social media, and other great tools available, I can offer affordable packages to help you grow your business online.

In the next few weeks, look for me to start laying out the overall strategy and offering specific plans to help you implement this strategy. Please keep in mind that you won’t be totally off the hook with this system! You are the expert in your own business and will still need to provide content, but I’ll distribute it and maximize your visibility on the web.

My first system will help you market your products and programs online and it’s almost ready to go. I’ll let you know as soon as it’s ready.

If you have specific ideas for how I can help you market your business online, I’d love to hear them. Please leave a comment – I promise to read and consider each and every one!