A term you may have heard is “marketing automation”. You may not know exactly what that means, though. Marketing automation is focused on providing your leads and prospects customized information based on their behavior and interactions with your website and company. And it means doing it automatically. Most of […]

We’ve been discussing memberships for the last few weeks, so it only seemed appropriate that this week’s links to useful articles should be about membership programs as well. There’s some good stuff here, so check it out! Should You Build a Membership Site? “If you’re an expert in something […]

We’ve talked about ongoing monthly and fixed term membership structures. Another type of membership can focus primarily on a community of its members. While this can be a secondary benefit of some memberships – and when it is, it tends to not be successful long-term – it can be […]

As you consider starting a membership, you’ll need to decide which membership model you will choose. This is based on both the type and amount of content you will provide, as well as your preference and willingness to continuously generate new content. Here are some of the possibilities: Ongoing, […]

7 Reasons to Create a Membership

Many service and information providers believe they can make more money – and more consistently – by having a membership. And if they do it properly and have the right personality to keep up with it, they’re right. What makes a membership so great? It provides a recurring income […]

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What I’m Reading This Week

Do you have a daily schedule that works perfectly for you – and you do it every day? If so, bravo! I find it difficult to find the ideal schedule. Perhaps that’s why I have trouble actually sticking to my schedule sometimes! 😉 When I was younger, I never […]

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Super Size Your Computer’s Clipboard

If you’re still using the standard clipboard that comes with your computer, you’re missing out big time! I haven’t used that anemic version of a clipboard in many years and I can’t imagine going back. Wouldn’t you like to be able to copy multiple items – including rich items […]

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Please Don’t Use a Website Builder!

Have you seen those TV commercials where they tell you how easy it is to build your own website with their wiz-bang site builder? Everytime I see one of them, I grit my teeth. Using a site builder is not a good idea. But a Site Builder Sounds So […]

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What I’m Reading This Week

Many (many) years ago, email was fun. It was exciting to hear a “ding” saying we got some email and it was pretty cool to talk using it. I feel safe in saying that for anyone over the age of 20, that’s no longer the case. We often feel like […]

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The Marketing Strategy All My Successful Clients Use

Of all the business building strategies I’ve seen my clients use, there’s one that’s nearly universally used by the most successful, and not so much by the less successful. I’d even go so far as to say that it’s played a significant role in the successful businesses getting so […]

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