A term you may have heard is “marketing automation”. You may not know exactly what that means, though. Marketing automation is focused on providing your leads and prospects customized information based on their behavior and interactions with your website and company. And it means doing it automatically. Most of […]

Many (many) years ago, email was fun. It was exciting to hear a “ding” saying we got some email and it was pretty cool to talk using it. I feel safe in saying that for anyone over the age of 20, that’s no longer the case. We often feel like […]

This time I have just one small but important tip for getting your newsletters read. How readable is your ezine or newsletter on mobile devices? Many people read their email on a smartphone these days so you want to make sure your email messages are easily read there. In […]

Adding some plugins to Gmail can transform it from an ordinary email program into a productivity powerhouse. Today, I’m going to show you one of my favorites. I’ll share more with you in future posts. Boomerang for Gmail lets you take control of when you send and receive email […]