Marketing Activities

A term you may have heard is “marketing automation”. You may not know exactly what that means, though. Marketing automation is focused on providing your leads and prospects customized information based on their behavior and interactions with your website and company. And it means doing it automatically. Most of […]

Of all the business building strategies I’ve seen my clients use, there’s one that’s nearly universally used by the most successful, and not so much by the less successful. I’d even go so far as to say that it’s played a significant role in the successful businesses getting so […]

A key aspect of running a successful business is to find ways to get in front of – and stay in front of – your ideal clients. This is true both online and offline. We’re going to focus on online business here. How Can You Get in Front of […]

In order to continue building my business, I am going to (re-)start doing what I recommend and help my clients do: market my business so more people know who I am and how I can help them. After all, I could be the best in the world at web […]

  I ran across a blog post today by John Tabita  with a hunting vs. farming metaphor for attracting clients: http://www.sitepoint.com/hunting-or-farming-which-type-of-prospecting-is-best/. I sometimes find myself focusing my days on hunting activities more than farming activities since the results are quicker and so those activities can feel more urgent. Maybe you’re […]

We all know that having a large, responsive list is the best asset you can have to make money online. Did you know you can get someone else to build your list for you? If you know – or can find – someone who serves the same audience as […]

If you’ve been around online marketing for any time at all, you’ve heard about joint ventures and how valuable they can be for building your business. What you may not know are the variety of ways you can structure joint ventures. (In this article, I will refer to a […]

Hopefully, you’ve developed the habit of regularly publishing blog posts to your own site. Have you considered branching out and becoming a guest blogger on others’ sites? Posting articles on other blogs will expose you to a broader audience and boost your reputation as an expert in your field. […]

In the last post, I shared some tools I use to help me generate blog posts. This time, we’re going to discuss techniques and habits you may want to consider to help you create blog posts on a regular basis. Many people are concerned that they won’t be able […]

A client calls me, anxious about a subscriber who’s not getting her emails. “What’s wrong?” my client wants to know. “Is my email service not working? How do we fix it?” And she wants me to tell her why the email isn’t being received by her client and how […]