Products

We’ve talked about ongoing monthly and fixed term membership structures. Another type of membership can focus primarily on a community of its members. While this can be a secondary benefit of some memberships – and when it is, it tends to not be successful long-term – it can be […]

As you consider starting a membership, you’ll need to decide which membership model you will choose. This is based on both the type and amount of content you will provide, as well as your preference and willingness to continuously generate new content. Here are some of the possibilities: Ongoing, […]

Many service and information providers believe they can make more money – and more consistently – by having a membership. And if they do it properly and have the right personality to keep up with it, they’re right. What makes a membership so great? It provides a recurring income […]

If you’ve been around online marketing for any time at all, you’ve heard about joint ventures and how valuable they can be for building your business. What you may not know are the variety of ways you can structure joint ventures. (In this article, I will refer to a […]

Last time, I shared a shift I’ve made in how I plan to serve my clients. I’m going to offer packages to actually do a lot of my clients’ online marketing for them. I’ve shared details of my proposed new offerings with several of my clients and the reaction […]

I heard from a number of people in response to last week’s post. I’m still tweaking my daily process as I see what works and what doesn’t. I’ll give you an update soon as to what I’m learning. I’ve decided to write shorter posts and occasionally post more often. […]