Visibility

Of all the business building strategies I’ve seen my clients use, there’s one that’s nearly universally used by the most successful, and not so much by the less successful. I’d even go so far as to say that it’s played a significant role in the successful businesses getting so […]

A key aspect of running a successful business is to find ways to get in front of – and stay in front of – your ideal clients. This is true both online and offline. We’re going to focus on online business here. How Can You Get in Front of […]

In order to continue building my business, I am going to (re-)start doing what I recommend and help my clients do: market my business so more people know who I am and how I can help them. After all, I could be the best in the world at web […]

We all know that having a large, responsive list is the best asset you can have to make money online. Did you know you can get someone else to build your list for you? If you know – or can find – someone who serves the same audience as […]

If you’ve been around online marketing for any time at all, you’ve heard about joint ventures and how valuable they can be for building your business. What you may not know are the variety of ways you can structure joint ventures. (In this article, I will refer to a […]

Hopefully, you’ve developed the habit of regularly publishing blog posts to your own site. Have you considered branching out and becoming a guest blogger on others’ sites? Posting articles on other blogs will expose you to a broader audience and boost your reputation as an expert in your field. […]

A client calls me, anxious about a subscriber who’s not getting her emails. “What’s wrong?” my client wants to know. “Is my email service not working? How do we fix it?” And she wants me to tell her why the email isn’t being received by her client and how […]

At first blush, this seems so obvious. After all, who would hire you or buy your product if they don’t know you exist? And, of course, that’s completely true. People don’t buy services or products they don’t know about. So that’s one reason visibility is important. But there are […]